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1 envelopment strategy
марк. стратегия окружения (одна из стратегий наступательной маркетинговой войны, которая предполагает окружение конкурента; при этом используются два основных способа: выпуск товаров, схожих с товарами конкурентов, что позволяет отобрать часть потребителей у конкурента, или расширение своей рыночной ниши, что позволяет занять часть ниши конкурентов и увеличить свою долю рынка)Syn:See: -
2 encirclement strategy
марк. = envelopment strategy -
3 offensive warfare
1) воен. наступательные (военные) действия, наступление2) марк. наступательная маркетинговая война*, наступательные маркетинговые стратегии*, наступательная война (группа маркетинговых стратегий, при которых компания концентрирует свои усилия на выявлении слабых сторон более сильного конкурента и активной борьбе за увеличение своей рыночной доли за счет доли этого конкурента)Syn:Ant:See:
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